How it all started
ParsePort was founded in 2009 by Michael Krog (former CEO of pan-Nordic distributor Boston Distribution and EMEA director of gaming peripherals manufacturer SteelSeries) and Kim Eriksen (former product manager for Danish distributor GS Scandinavia and Nordic sales manager at 3Dconnexion – a Logitech company). The people within ParsePort have all been employed on one or usually more levels within the sales chain – being a reseller, distributor and/or vendor level. We have all experienced the challenges in the reporting scenario and the main drive for creating ParsePort has been to minimize workload for all parties while still providing highly effective intelligence
The idea behind ParsePort originated at an accidental meeting at the airport in Stockholm, due to a canceled flight to Copenhagen. After a long lunch, the idea for ParsePort was born. Since its founding in 2009, we have evolved to – not only to be the supplier of our Business Intelligence system to more of the world’s largest IT companies – but also the leading provider of XBRL solutions.